The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)


Product Description

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

Content marketing and blogging

Social media marketing

Web analytics

Search Engine Optimization (SEO )

E-mail marketing

Online Public Relations

Earn a Certificate of Achievement Through A Free Online Examination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Internet Marketing for Doctors and Medical Practices

Product Description

This is the first practical guide book for healthcare professionals to increase their search engine visibility, grow their reputation online, and leverage social media and smart-phones in order to grow their medical practices.

Divided into 24 practical tutorials with plenty of images, this book is a tactical step by step manual that covers all the basics in how a modern healthcare business can establish an increasing presence in the new landscape of how patients research – and shop for – healthcare services.

A result of studying over 6,500 independent medical practices and clinics, this book dives into the statistics of what methodologies have shown to be effective and which simply waste time. Written in the Fall of 2012, “Internet Marketing for Doctors and Medical Practices” is completely up to date with the ever changing world of web-based marketing.

The Internet Marketing Blueprint

Product Description

In the “Internet Marketing Blueprint” You’ll Learn:

*How to plan your enterprise, how to stay focused on what matters, and deal with information overload

*How to prep your family and friends, deal with their inevitable criticisms and put conditions in place to maximize your work output

*How to properly create your own brand and become an authority in your niche

*How to ethically build an email list and create a tribe that responds to your marketing. Make sure you know the right time to promote without pissing off your subscribers

*You’ll learn how to over deliver for your customers making them rabid for more of your stuff.

*How to research, create, and marketing your first information product and attract affiliates to promote your products.

*This is just scratching the surface of what this book covers. I did my best to make it complete as possible at a high level for those new to or interested in an internet marketing career. For any Translation related help, visit Translation Services UK

Dustin Herrera

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